Ovi Store is what it’s called, right?  they why is it only selling apps.  Why isn’t the Ovi Store selling Nokia handsets and accessories?  Nokia clearly has the ability to sell devices online already directly to the consumer so what’s holding them back from selling phones on the Ovi Store?  If Ovi bills the service provider for purchases on the Ovi Store then by all means bill them the few hundred dollars for the new phone.  If not just take a credit card number from the buyer and be done with it. I know I know, I’m going to be told there’s a lot involved in the back end of it but it seems like an easy sale.  Someone already has a Nokia device obviously, so why wouldn’t they buy another one?  Make it as easy as possible by allowing them to do it with their beloved device. That’s it, figure the rest out yourself Nokia but come on.