My good friend Cian over at GoMo News wrote about NeuStar during Mobile World Congress and I’m just reading about it now.  I’m really excited because of what they are doing.  NeuStar is incorporating presence into the Telecom Italia (TIM) service.  In your handsets phone book they will show you how your contact wants to be contacted.  Anything from a phone call, to sms to IM or beyone.  I think this is genious, why aren’t all the telcos incorporating this service.  Take a read and see what Cian has to say.  He says it better then I do.