I got this off of Atmasphere.net, I’m happy to see a popular retailer making an attempt at a pretty good one I must say at mobile advertising in a very popular magazine, namely New York Magazine. Ralph Lauren seems to be way ahead of the game here in the United States, I can’t remember the last time I saw a QR code on a retailers advertisement, let alone such a prominent one.

Jonathan is reporting he was contacted by Ralph Lauren and was told this will be the first ad of it’s kind here and the most substantial. Here is a link to their mobile site.

Thanks Jonathan and props to Ralph Lauren for 2 things, mostly the ad but also for reaching out to a blogger.